Giving businesses a voice — and distributing it everywhere

Most businesses are sitting on content — blog posts, newsletters, reports, thought leadership — that never reaches its full audience. Reading takes effort. Listening doesn't. Oriole bridges that gap: it takes the content a business already produces and gives it a voice, turning it into a podcast that reaches audiences wherever they listen.

We built Oriole as a product from the ground up — from the audio production pipeline through to distribution across Spotify, Apple Podcasts, and all major podcast platforms. The process is designed to be low-friction for clients: they provide the content, Oriole handles the rest.

The product is already in use across multiple clients, each producing their own branded podcast without the overhead of a production team. For businesses that want to build an audience, establish authority in their space, or simply reach people who don't read, Oriole provides a ready-made channel.

Oriole is one of a growing number of products 11x Labs has co-created with domain partners — built in-house, owned together, and designed to solve a real problem at scale.