Built to stay.
11x Labs came out of a pattern we kept seeing across the Eleven Group's clients — capable businesses running on duct tape. Not because the people weren't good. Because the tools were disconnected, the processes were informal, and the whole thing depended on one or two people holding it together in their heads.
The usual answer is software. Buy a platform, run a project, train the team. It rarely sticks. The software doesn't know how your business actually works — and the vendor isn't around to find out.
We do it differently. Whether you need a product team, AI automation, or back-office operations — we build it, run it, and stay until it works. That's the whole model.
Johnathon Busing
Co-founder
15+ years as a company secretary and CFO for ASX-listed companies. Founded Eleven Corporate. Knows how businesses are supposed to run — and exactly where they don't.
Prageeth Dassanayake
Co-founder
Engineer. Previously at Different Australia and Blott UK. Real knack for solving real problems — and shipping the solution.
A few things we don't compromise on.
Build with, not for.
The best products come from people who know the problem paired with people who know how to build. We co-create with domain partners and share in what we make together.
Stay until it works.
We don't hand over a deliverable and disappear. An engagement ends when the operating model is live and running — not when the documentation is done.
Build for the operator, not the org chart.
The person running the process knows more than the person who approved it. We design around what actually happens, not what's supposed to happen.
Small teams that move.
A tight team with clear scope will outperform a large one with diffuse accountability every time. We don't staff up to look bigger.
No theatre.
No discovery decks for things we already know. No check-ins for the sake of check-ins. Time is the thing we're selling back — we don't waste it.