11x Labs11x Labs
PERTH SOFTWARE DEVELOPMENT & AUTOMATION

Software solutions that fit your business.

11x Labs is a Perth-based software development company helping Australian businesses build custom software, automate operations and replace disconnected systems with technology designed around the way they actually work.

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WHAT IS 11X LABS

11x Labs is a technology partner for Australian businesses. We build software that fits how your business actually works — not generic tools you have to work around. Whether you need a product built from scratch, your operations automated, or a team to run it all, we cover the full picture. We don't hand off and disappear. We stay until it's working.

WHAT WE DO

Everything your business needs to scale.

Custom software development

Software built around your business, not the other way around.

We design and build software specifically for how your business operates — not configured off a shelf, not adapted from a generic platform. Purpose-built, delivered by a dedicated team that stays until it's running.

  • Discovery & scoping
  • Dedicated engineering team
  • Ongoing support
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Dedicated product teams

A full product team embedded in your business.

Engineering, design, and product management working as part of your team. We embed in your business, work to your roadmap, and ship what you actually need — for as long as you need it.

  • Engineering
  • Design
  • Product management
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Early-stage product development

From idea to working product.

You know the problem. We build the solution. Whether you have a concept, a pitch deck, or a rough prototype — we scope it, build it, and help you get it in front of real users.

  • Discovery & scoping
  • Rapid build
  • User validation
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MVP to production

Turn your prototype into real software.

Got a vibe-coded MVP or early prototype that needs to become production software? We audit the existing code, rebuild what needs rebuilding, and get you to a system that can handle real users and real revenue.

  • Code audit
  • Production rebuild
  • Launch support
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Workflow automation

Replace manual work with software that runs itself.

We map your operations end-to-end, identify every manual step and disconnected tool, and build custom systems that replace them. Not a SaaS integration — purpose-built automation designed around how you actually work.

  • Operations mapping
  • Custom automation software
  • Integration & consolidation
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Offshore operations teams

Trained teams to run your back-office at scale.

We provide trained offshore teams to run your back-office operations — selected specifically for your business, trained on the software and processes we design, and managed to a defined standard.

  • Team selection
  • Training & onboarding
  • Ongoing management
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Co-creation & ventures

You know the problem. We build the product. We share what we make.

We build products in-house with domain experts. If you have deep knowledge of a problem and a clear product idea, we provide the full technical capability to build it — and we share ownership of what we create together.

  • Full product capability
  • Shared ownership
  • Long-term partnership
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Cloud infrastructure

Scalable, secure cloud foundations for Australian businesses.

We design, build, and manage cloud infrastructure that fits how your software actually runs — not a generic setup copied from a template. AWS, GCP, or Azure — we implement the right architecture, with the right security and cost controls.

  • Infrastructure design & architecture
  • CI/CD and deployment pipelines
  • Security & compliance
  • Cost optimisation & monitoring
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Data engineering

Turn fragmented business data into something you can actually use.

We design and build the data infrastructure behind your business — pipelines, warehouses, and reporting layers that give you a single, reliable view of what's actually happening. Not dashboards bolted onto broken data — a proper data foundation built to last.

  • Data pipeline design & build
  • Data warehouse & modelling
  • Reporting & operational dashboards
  • Data foundation for AI
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SEO & GEO optimisation

Get found by people searching — and by AI answering.

We optimise your website so it ranks in search engines and gets cited by AI tools like ChatGPT, Claude, and Perplexity. Two distinct disciplines, one engagement — covering both how Google finds you and how AI describes you.

  • Technical SEO audit & fixes
  • On-page content optimisation
  • GEO setup (llms.txt, structured data, citations)
  • Sitemap, robots.txt & indexing
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THE DIFFERENCE

Most vendors hand off. We stay.

The usual approach

  • Dev agency builds your software, hands it off, disappears
  • Buy off-the-shelf tools, spend months adapting your business to fit them
  • Manual processes stay manual — no one owns fixing them
  • Try to offshore yourself — timezone chaos and no quality control
  • Patch together 8 SaaS tools, still re-entering data between them

11x Labs

  • Custom software built around your business — and a team that stays
  • Workflow automation that replaces the manual work, not paper over it
  • Offshore operations teams we select, train, and manage for you
  • Cloud infrastructure and data engineering that scales with your product
  • SEO and GEO optimisation so customers and AI both find you
HOW IT WORKS

We study the business before we touch it.

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Map your operations

We study how your business actually runs — every tool, every handoff, every bottleneck. No assumptions.

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Rebuild with AI

We restructure the process with automation, purpose-built software, and a clear operating model your team can actually follow.

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Deploy and run

Our offshore team takes over the day-to-day execution. Your senior people go back to growth, clients, and decisions.

0xFirst-year transformation ROI
0%Operational overhead reduction
0/5Coverage with offshore teams
FAQ

Questions we get asked most.

Stop managing tools. Start running your business.

Book a free operations review. We’ll show you exactly where the time goes.